The case study of “Ram Mandir Fintech and Harvard” delves into the intricate challenges faced by the Shri Ram Janma Bhoomi Teerth Kshetra (SRJBTK) during their fund collection drive for the construction of the Shri Ram Janma Bhoomi Temple in Ayodhya, Uttar Pradesh, India. Central to the case is the organization’s effort to not only raise financial contributions for the temple’s construction but also to foster emotional and social support among the masses. Despite the financial aspect of the campaign, the emphasis was placed on connecting with individuals on an emotional level and securing their support, irrespective of the monetary value of their contributions.
The campaign’s execution during the COVID-19 pandemic posed additional hurdles, requiring innovative approaches to outreach and engagement without compromising on health and safety norms. The case study highlights strategic dilemmas such as ensuring accountability, integrity, and trust within the campaign’s framework. With the potential misuse of funds being a critical concern, the case underscores the importance of communication in building and maintaining trust between the campaign management team and the public. Furthermore, it explores the feasibility and effectiveness of conducting a large-scale campaign through a loosely organized network of organizations without formal organizational structures.
This overview encapsulates the multifaceted challenges and considerations involved in managing a significant religious and cultural fund collection drive, emphasizing the roles of trust, community engagement, and strategic communication in achieving the campaign’s objectives.
The “Ram Mandir Fintech and Harvard” case study serves as an educational platform to discuss and apply various theories related to trust and the implementation of financial technology (Fintech) in hybrid projects, both offline and online. Set against the backdrop of a significant fundraising campaign in India for the construction of the Shri Ram Janma Bhoomi Temple, this case provides real-world context for exploring the interplay between technology, trust, and social mobilization.
Learning Objectives: Ram Mandir Fintech and Harvard :
Evaluate Technology Choices: Students are encouraged to scrutinize the decision-making processes involved in selecting appropriate technologies for projects that operate in hybrid environments. This includes considering the technological infrastructure, the target audience’s technological readiness, and the compatibility of these technologies with the project’s goals.
Analyze Technology Adoption: The case prompts an analysis of how to effectively encourage technology adoption among the masses. This entails designing and utilizing communication structures that are accessible, understandable, and engaging to the target demographic.
Assess Trust and Networks: A critical focus of the study is on understanding the role of trust and human networks in the success of projects with social relevance. It involves dissecting how theories of trust, such as Personality Theory, Theory of Social Capital, Swift Trust Theory, Trust Transfer Theory, and Sociability Theory, apply in contexts where communal engagement and contributions are vital.
Theoretical Foundations of Learning Objectives : Ram Mandir Fintech and Harvard : :
Publication Details:
This case study from the Indian Institute of Management-Bangalore offers a comprehensive exploration of the intersection between finance, technology, and social trust, providing a rich basis for academic discussion and learning.